Perception Solutions


Membership Surveys	Conference Evaluations	Readership Surveys
Most members indicate that they visit their association�s web site at least once during the year.	�Quality of sessions�, �Vendors exhibiting�, �Networking opportunities�, and �Keynote and general session speakers� are primary factors affecting attendees� decision to attend the conference.	An average of 50% response rate has been experienced from readership surveys.

Most members indicate that they visit their association�s web site to find information on upcoming events and news updates.	The majority of the survey participants rated �value received from education sessions� and �value received from exhibition� as excellent or very good.	�Overall satisfaction� with publications has been rated at about 75% or better for most studies.

Members identified �membership directory�, �overall networking�, and �learning practices� as major strengths for their association (high satisfaction / high importance).	The majority of the respondents indicated that their organization pays 100% of the conference fees and expenses. Attendees that do not intend to attend next conference cited �their organization not able to cover expenses� as the main reason.	Factors influencing readers� overall satisfaction with publications include newsworthiness, timeliness, credibility, readability, design, and application to their jobs.

Approximately one third of the respondents indicated they had utilized on-line conference registration for its convenience.	Over 75% of the survey participants rated �networking opportunities� as excellent or very good.	The most widely read periodicals among the readers were the Wall Street Journal and industry-related journals.

Member loyalty develops when organizations consistently meet the expectation of its members.	The majority of the survey participants rated �overall satisfaction with the conference� as excellent or very good.	Participants placed high importance on the association�s website where they visited often.

Loyal members remain with the organization and tend to participate in various activities on an on-going basis.	The top five drivers of overall satisfaction (highest impact to lower impact): (1) Exhibition, (2) Keynote speakers, (3) Networking, (4) Education and resources, and (5) Conference Web site.	About half of the respondents indicated they would prefer to receive newsletters/ publications via e-mail.

About half of the respondents indicated they would prefer to receive newsletters/ publications via e-mail.	Attendees cited �timeliness of the housing and confirmation process� needed improvement.	Two highest ratings for publications were: Credibility and Readability.

Disclaimer - the findings shown in this document are aggregate information gathered through several past studies by Perception Solutions, Inc. They are not statistically proven and should only be utilized for comparison. Unless indicated otherwise, the information contained in this document is privileged and confidential, and is intended only for the use of the intended recipient and others who have been specifically authorized to receive it. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message and/or attachments is strictly prohibited. The company accepts no liability for any damage caused by use of this information.

Membership Surveys

Conference Evaluations

Readership Surveys